About Mark Birnbaum

The young hospitality mogul and Partner in EMM Group, one of New York’s most successful hospitality, lifestyle and management companies since 2006, began his career in nightlife and special events as a promotions director in 1998, where he launched and managed a 22,000 sq. ft. mega-club in the heart of Ithaca, NY. In 2002, Birnbaum formed the nightlife consulting company Operative Inc., to open Lobby Nightclub, a chic midtown Manhattan nightclub. Lobby’s launch in 2003 was considered to be among the most successful in nightlife history and Birnbaum was later hired to open and oversee the marketing, public relations, promotions and events for AER Lounge. Shortly after its opening, AER reached an unprecedented level of success resulting in Conde Nast Traveler naming it one of the top nightclub venues in the world, and #1 in Manhattan. Having achieved success by creating the perfect blend between nightlife, operations, hospitality and business, Mark Birnbaum continues to develop the elements that sets EMM Group’s business model apart, striving to refine and heighten the industry on all fronts.

EMM GROUP
Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group, one of New York’s most successful hospitality, lifestyle, and management companies, in 2006. Since that time the partners have built a solid reputation as leaders in the industry, organizing several hundred events and developing the company into a multi-faceted hub for successful venue ownership and execution. EMM Group specializes in restaurant and nightlife operations, marketing and event production, celebrity procurement and lifestyle management. Building on the success of their first nightlife venture Tenjune, a celebrity haunt location in the heart of the Meatpacking District, EMM Group’s business portfolio continues to expand with the creation of new trend-setting hospitality and lifestyle ventures.
In 2007, EMM Group purchased The EMM Group Estate, a privately-owned property in the Hamptons that plays home to the most exclusive events during the summer season, and launched Four Hundred, a members-only, lifestyle management service. In April 2009, they expanded themselves into the hotel-lounge industry with the opening of The Chandelier Room at the W Hoboken

Hotel.
During Fashion Week in Fall 2009, EMM Group unveiled the latest additions to its burgeoning portfolio with the opening of its first restaurant, Abe & Arthur’s, and a neighboring boutique nightclub, SL, on West 14th Street. With EMM Group’s corporate office located next door and their nightlife flagship Tenjune holding court two streets south, these additions only cement the group’s stronghold on the Meatpacking district. In an ever-changing industry in a highly competitive climate, EMM Group continues to demonstrate forward thinking, while staying true to their founding principles of superior services, thoughtful execution and exceptional management.

Occupation
Co-Owner of EMM Group Inc. - The Estate, Tenjune, Four Hundred, Abe & Arthur's, SL, Lexington Brass, Chandelier Room

Source: https://plus.google.com/110452389935109304160/about

Mark Birnbaum Understands the Pulse of Nightlife Industry

Part revelers in Atlantic City have a reason to celebrate as the EMM group along with the west coast hospitality group, angel management, is all set to launch HQ nightclub and HQ beach club. The EMM group is one of the premier restaurants and nightlife management companies in the New York City. The man behind this successful venture is none other than the hospitality honcho Mark Birbaum. He, along with partners Eugene Remm and Miachel Hirtenstein, has given the New Yorkers a reason to celebrate.

Mark was not born with a silver spoon in his mouth; he had to work extremely hard in order to carve his success story. The title of being “The New Kings of New York Nightlife” did not come easy as it took more than a decade of toiling. His career started as a promotion manager for a 20000 sq. ft. club in Ithaca and four years after its launch, Mark started his own company, Operative Inc. This venture was associated with two successful launches of the nightclubs Lobby and the AER lounge, which, went on to rewrite the rules of nightlife industry. The AER lounge was also hailed by the Conde Nast Traveler as one of the best nightclubs in the world. Finally in the year 2006, Mark formed the EMM group.

It is Mark’s unorthodox thinking and flair to take risks that has made him a successful entrepreneur. Even in the year 2007 when the United States was reeling under the economic slowdown, he and his partners did not flinch from investing their millions. He understands that in this dwindling economy, an individual wants value for his/her hard earned money. Therefore, he along with his partners strives to provide the best party experience possible. His successful restaurants and nightspots have seen the likes of various celebrities from the entertainment and the sports world.

The hospitality industry is ever evolving and it is people like Mark who are giving it a new direction from behind the scenes and turning it in to a remarkable experience for any reveler.