Mark Birnbaum Shares his secrets

Mark Birnbaum, owner of trendy Meatpacking District nightspots Tenjune and Simyone Lounge, shares his secret on how to run a successful nightclub in a city that never sleeps.

Mark Birnbaum's Catch Miami Heating Up South Beach

In case you missed it, Mark Birnbaum's Catch Miami restaurant has been heating up South Beach since January of this year at the James Royal Palm hotel. The Miami New Times recently took some time to catch up with Catch Miami manager, Hardy Hill to get an inside look at the restaurant.

Here are a few highlights from the stand out article:

The dining room at Catch is studded with familiar faces. There are those you might recognize from television, such as Martha Stewart, and others you may know from movies, like Leonardo DiCaprio, Zoe Saldana, and Camilla Belle. Mostly, though, the posh SoBe restaurant swarms with people whose names you cannot recall. You know they are somebody — but that's only because everyone else looks up from their sushi and cocktails as these people walk into the room.

This restaurant offers many things that other South Beach restaurants lack. It has a local area code for its reservations line that connects to a call center in Manhattan. It has an automated phone system that includes a voicemail box exclusively for lost and found. 

The restaurant's epicurean ethos is resoundingly uncomplicated: Combine miso or soy with a bit of crunch and then add some fish, fat, sugar, and spice. Take for instance the crunchy rice cakes. Fried baton-shaped rice patties are topped with bigeye tuna tartare and wasabi tobiko — flying fish roe infused with the piquant green Japanese plant. There is also a dish called crispy shrimp, whose fried crustaceans come doused in a cloyingly sweet-and-spicy dressing and served alongside spicy aioli.

Mark Birnbaum and the EMM Group knew exactly what they were doing when they brought their Manhattan-style powerhouse dining center to South Beach. Only open for a few months, the restaurant already seems to be a staple of Miami.

For more information about Catch Miami, visit EMM Group's website and take a look around. 

The General's Bakery featured on ABC's Eyewitness News

ABC Catches Up With Mark Birnbaum's The General

ABC's Eyewitness news recently popped into The General to take a closer look at the delicious pastries that pastry chef Thiago Silva is cooking up.

Among the staples that Mark Birnbaum's restaurant serve include the cereal-inspired donuts. Specifically, these tasty treats come in six combos, three of which include: Fruity Pebbles with Cereal Milk, Coffee with Espresso Cream, and Coco Puffs with Coco Cream. And then there's the breakfast pretzel bomb, which is filled with egg & cheese and guests can choose between a choice of ham or bacon.


In case you were wondering, when Mark Birnbaum helped put together The General, doughnuts weren't the only thing on his mind. He brought in Top Chef Season 3 winner, Executive Chef Hung Huynh who is behind the helm in the kitchen. Open 7 days a week, The General is a bustling modern Asian mecca offering a wide range of dining experiences for all guests.

Take a look at what BlackBook had to say about the restaurant and if you're looking to see some more information regarding making a reservation or checking out its location in the heart of The Bowery, visit EMM Group's website here.

Spring is Finally Here

Warm Weather Means Outdoor Dining and Mark Birnbaum Has You Covered

Spring finally seems to be here in NYC and you know what that means...open air seating at The General and  some sidewalk cafe dining at Abe & Arthur's!

Whether you're looking to grab a quick bite to eat, sit down for a date with your sweetheart or just stop in to grab a cocktail after work, Mark Birnbaum and the folks at EMM Group have got you covered.

                           

                                 The General

Abe & Arthur's

Aside from their great outdoor dining ambiance, both restaurants offer a wealth of a modern menu and experience. The General is a modern Asian mecca while Abe & Arthur's menu takes on comforting classics, designed to provoke the pallet while evoking the familiar warmth of one’s home kitchen. Signatures like the Tuna Tartare Tacos and Beth’s Meatballs, along with an impressive assortment of steaks and raw bar offerings keep folks coming back day in and day out no matter what the weather is like outside.

If you're looking for a superb dining experience this upcoming spring and summer, don't hesitate to head downtown to check out one of Mark Birnbaum's great establishments.

Mark Birnbaum Interview with Forbes Magazine

Forbes Magazine recently took the time to sit down with Mark Birnbaum and chat about how he and his partner, Eugene Remm designed, built and run their New York hot spot, CATCH.



For those who might not remember, Mark Birnbaum actually sat down with Forbes in April of 2010 to discuss how they built their $30 million luxury nightlife empire in light of the economic downturn. Mark has come a long way since then, opening new ventures as far down the east coast as Miami.

Feel free to take a look at the above video to see how Mark Birnbaum crafted a well rounded plan from the ground up to develop one of New York City's hottest restaurants down in the Meatpacking District.

In case you also missed it, Mark recently helped take CATCH to South Beach, Miami, opening up a second location of the widely popular seafood restaurant in South Beach at the James Royal Palm.

Sprawling, 17 foot, cork-lined ceilings and a bustling South Beach dinner scene greet guests ascending to the Second Floor Dining Room. There, oversized copper drum lamps set an intimate stage, warmly washing patrons in CATCH's trademark honey-colored tones. Hand-painted details on the exposed brick walls create an ambiance like non-other, while Mark Birnbaum assures guests are able to enjoy all the essentials from the CATCH NY menu as well as newer, locally inspired dishes such as Po Little Rich Boys, The Shorecrest Roll, Kampachi Crudo and a conspicuously decadent Key Lime Donut dessert!