Mark Birnbaum on Social Media and Fashion

It's no secret that Mark Birnabum knows what he likes to wear. In the past interview with GQ he mentioned how he loves to wear John Varvatos, "I don't really need to wear anything else, for the rest of my life. He does what I want perfectly. Which is, I don't want to ever look like I'm overly dressed up. But I do want to look like someone who is somewhat put together."

However, recently something caught Mark's eye from Club Monaco. The company used Tumblr to launch its lookbook to make the announcement into both a social media experience  and an easy-to-access tool for the media. Club Monaco also  created a Tumblr theme for Tumblr’s “Theme Garden” that replicated a lookbook layout so Tumblr users are able to create their own fashion spreads.

It's very interesting to see how far things have come in the fashion industry over the years. Social media has seemed to engulf and intertwine with product launches, branding campaigns and even seasonal wardrobe roll-outs.

EMM Group frequently uses the likes of Facebook, Twitter, Pinterest and Instagram to keep consumers in the know about happenings around the company. EMM looks to strategically leverage each platform to get the most out of it, not stretching itself too thin. Tumblr might be another EMM might adopt in the future.

If you're a brand out there looking to get involved with Tumblr, here are a few stats you should know courtesy of Digiday:

• There are currently 102 million Tumblr blogs. 
• The total number of Tumblr posts to date is 44.6 billion. 
• Tumblr had 29.2 million unique visitors in March 2013. 
• Tumblr had 6.6 billion pageviews per month in March 2013. 
• The average usage days per visitor in March 2013 was 4.8. 
• Users spent 154.1 minutes on average on Tumblr (per user) in March 2013.
• Users viewed 30.6 pages per visit on average in March 2013.
• 17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. 
• 52 percent of Tumblr visitors are male. 
• 46.5 percent of Tumblr visitors are 18-34-years-old. 
• 67 percent of Tumblr users have no children. 
• 35.2 percent of Tumblr visitors have a household income greater than $100,000.
• 19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. 
• 18.1 percent of Tumblr visitors live in the Pacific time zone. 

Memorial Day Weekend at HQ

In case you missed one of the biggest announcements of spring, Mark Birnbaum has the news right here for you.

HQ Beach Club, the daylife pool party destination at Revel in Atlantic City is set to open Thursday, May 23 just in time for Memorial Day Weekend. A product of the partnership between Angel Management Group (AMG) and EMM Group, the creators of award-winning HQ Nightclub, the opening of HQ Beach Club will launch the complete day-into-night experience for partygoers all summer long with world class DJ offerings.

Don't hesitate to get your tickets today. Memorial Day weekend is only a couple weeks away! 

For tickets visit: www.revelnightlife.com/tickets

The Endless Possibilities of New York Nightlife

The weekend is almost here and recently there was an interesting article recently published about how New York nightlife gives NYU students (who are of legal drinking age) a unique nightlife experience. As other folks who don't attend schools in urban areas the experience might be a bit different.

Living in a city like Manhattan, it offers endless options when it comes to nightlife and entertainment. EMM Group alone has a number of great restaurants and venues including CATCH, The General and Lexington Brass to name a few. Of course there are regulars and once you find a spot you love, there's the loyalty that goes along with it.

EMM Group and Mark Birnbaum wouldn't be where they are today had in not been for the regulars who showed their support over the years. It's those types of patrons along with the new ones who help make the organization what we are today.

We strive to provide the best in entertainment for each and every person who steps foot inside one of the EMM Group's establishments. Whether you're enjoying one of the delicious dishes at The General or having a night out at Catch Roof, everyone does absolutely everything they can to provide a first class experience.

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This Saturday Bryan Greenberg Hosts 2nd Annual The Olevolos Project Cocktail Brunch

Mark Birnbaum and EMM Group are all about lending a helping hand and doing all they can to give back whenever possible. That's why this Saturday (5/11/13), The General will play host to a benefit for The Olevolos Project. The brunch will take place from 1 - 4pm and will help provide scholarships for our Olevolos students. It's for a great cause and if you're looking for something to do, don't hesitate to drop by. 

To purchase tickets for the event you can visit http://olevolos2013.eventbrite.com/#. We've also included the full announcement for the brunch below. Bryan Greenberg will be hosting the 2nd annual event and there will be a number of other guests in attendance. 

For additional details and information you can also feel free to reach out to Lindsay Carlton: LC@brandswaycreative.com. 

The Olevolos Project is a 501(c)3 not-for-profit organization formed to benefit orphans and disadvantaged children in the Olevolos Village of Tanzania, Africa. Our mission is to develop young leaders in the Olevolos Village through formal schooling, tutoring programs, and extra-curricular activities.

As someone who has been a part of the nightlife industry for years, Mark Birnbaum knows a thing or two when it comes to the industry. Recently, a few folks took the time to put together an interesting infographic with a few facts about the nightlife industry as a whole.

Here are a few facts that stood out from the infographic:

• Vodkas represent 56% of the most popular bottled served at nightclubs and lounges
• Tequilas account for 20% of bottles sold overall
• The overall average for a bottle in a VIP booth, table, or cabana is about $239.44
• Crown Royal rounds out the top 4 most popular bottles sold. Crown was listed by 43% of all venues. 
• 67% of those in attendance will consume 2 or more drinks, shots, or cocktails on average. 

From CATCH to FINALE, Mark Birnbaum has taken his industry expertise and developed some of the most innovative and successful nightlife experiences around the world. As the industry as a whole continues to evolve it's going to be interesting to see how these types of trends may or may not change in the coming years. 

Summer is Almost Here

The warm weather is right around the corner and Mark Birnbaum couldn't be more excited for what's to come this spring and summer. With the recent opening of CATCH Miami, we got a sneak peek at the great weather that's hitting New York City this week. We've got outdoor seating set up at The General so you can grab some amazing food and then head over to Catch Roof for an awesome night out!

The General's outdoor seating set up for this beautiful weather

We've been having a great winter but we're excited to kick things into high gear at The Estate as well. For those who might not know, The Estate is an absolutely exquisite privately-owned property that sits across about eight acres in Sag Harbor on the north shore of Long Island.

The Hamptons home features an oversize tennis court and Olympic size pool, along with seven bedrooms, eight and a half bathrooms, six fireplaces, and over 10,000-square-feet of living and entertaining space. That means it's perfect for exclusive events, cocktail parties, private art exhibits, fashion shows, intimate concerts and so much more.

 

Couldn't be more excited for what's to come. Between the great press the EMM Group has been receiving and all that's in the works, it's going to be a great second half of the year!

Big Happenings for Mark Birnbaum and EMM Group

There's never a dull moment when it comes to happenings at the EMM Group. From partners Mark Birnbaum and Eugene Remm sitting down with Us Weekly to The New York Times featuring The General in its Diner's Journal. The two and the EMM Group as a whole has come a long way since its inception in 2006 and the company keeps cruising along. 

There's a lot going on from brunch to big name artists. It's hard to keep up with but don't miss out...

With the beginning of May and spring means even more to come for the summer including tons of great events. This weekend is going to be a big one at FINALE. Thursday Lil Jon is going to be kicking the weekend off and then on Friday Dzeko and Torres are going to stop by and on Saturday DJ Ruckus is going to spin all night. 

We couldn't be more excited for what's to come this spring and summer. There's a lot planned and a lot in the works as well. Don't forget to visit Facebook, Twitter and other social networks to stay in the loop on all things happening with Mark Birnbaum and the EMM Group overall.