Tuesday, 7 May 2013

As someone who has been a part of the nightlife industry for years, Mark Birnbaum knows a thing or two when it comes to the industry. Recently, a few folks took the time to put together an interesting infographic with a few facts about the nightlife industry as a whole.

Here are a few facts that stood out from the infographic:
  • Vodkas represent 56% of the most popular bottled served at nightclubs and lounges
  • Tequilas account for 20% of bottles sold overall
  • The overall average for a bottle in a VIP booth, table, or cabana is about $239.44
  • Crown Royal rounds out the top 4 most popular bottles sold. Crown was listed by 43% of all venues. 
  • 67% of those in attendance will consume 2 or more drinks, shots, or cocktails on average. 

From CATCH to FINALE, Mark Birnbaum has taken his industry expertise and developed some of the most innovative and successful nightlife experiences around the world. As the industry as a whole continues to evolve it's going to be interesting to see how these types of trends may or may not change in the coming years. 

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