Mark Birnbaum on Social Media and Fashion

It's no secret that Mark Birnabum knows what he likes to wear. In the past interview with GQ he mentioned how he loves to wear John Varvatos, "I don't really need to wear anything else, for the rest of my life. He does what I want perfectly. Which is, I don't want to ever look like I'm overly dressed up. But I do want to look like someone who is somewhat put together."

However, recently something caught Mark's eye from Club Monaco. The company used Tumblr to launch its lookbook to make the announcement into both a social media experience  and an easy-to-access tool for the media. Club Monaco also  created a Tumblr theme for Tumblr’s “Theme Garden” that replicated a lookbook layout so Tumblr users are able to create their own fashion spreads.

It's very interesting to see how far things have come in the fashion industry over the years. Social media has seemed to engulf and intertwine with product launches, branding campaigns and even seasonal wardrobe roll-outs.

EMM Group frequently uses the likes of Facebook, Twitter, Pinterest and Instagram to keep consumers in the know about happenings around the company. EMM looks to strategically leverage each platform to get the most out of it, not stretching itself too thin. Tumblr might be another EMM might adopt in the future.

If you're a brand out there looking to get involved with Tumblr, here are a few stats you should know courtesy of Digiday:

• There are currently 102 million Tumblr blogs. 
• The total number of Tumblr posts to date is 44.6 billion. 
• Tumblr had 29.2 million unique visitors in March 2013. 
• Tumblr had 6.6 billion pageviews per month in March 2013. 
• The average usage days per visitor in March 2013 was 4.8. 
• Users spent 154.1 minutes on average on Tumblr (per user) in March 2013.
• Users viewed 30.6 pages per visit on average in March 2013.
• 17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. 
• 52 percent of Tumblr visitors are male. 
• 46.5 percent of Tumblr visitors are 18-34-years-old. 
• 67 percent of Tumblr users have no children. 
• 35.2 percent of Tumblr visitors have a household income greater than $100,000.
• 19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. 
• 18.1 percent of Tumblr visitors live in the Pacific time zone.